2009, Intangible Assets and Strategy

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2009

Intangible Assets

Strategy

Why Family Businesses Come Roaring out of Recessions

Harvard Business Review

APRIL 7, 2014

To answer that question, we compared the performance of 148 publicly listed family-owned companies between 2000 and 2009 with that of 127 non-family businesses using Standard & Poor’s Compustat database. We also found three differences in marketing strategies, which may account for the performances of the two types of companies.

First-mover Advantage

First-mover Advantage Intangible Assets Sample Metrics

Filing for a Patent Versus Keeping Your Invention a Trade Secret

Harvard Business Review

NOVEMBER 21, 2013

Wyeth, a pharmaceutical acquired by Pfizer in 2009, was the sole supplier of Premarin. This may lead inventors to rely more on the dual strategy of patent and trade secret protection for a single invention. The different forms of protection should be understood as an asset portfolio – you might want to diversify and spread your risk.

Intangible Assets

Intangible Assets Merchandising Innovation Pharmaceuticals

Leadership Digital

Why Family Businesses Come Roaring out of Recessions

Filing for a Patent Versus Keeping Your Invention a Trade Secret

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