2009 Leadership Operations Simon 
Lead Change Blog
JANUARY 20, 2015
The Lead Change Group was incubated by people who wanted to capture the idea of leadership being espoused by a group of leaders in social media and Internet channels in the summer and fall of 2009. The term character-based leadership rose out of this group’s efforts and eventually led to the book, The Character-Based Leader.
Deming Institute
JUNE 30, 2020
Simon Sinek refers to this as well when he describes his “golden circle” concept, telling us that working and leading from “why” (the reason an organization exists) is deeply rooted in our biology, as it connects deep within people’s brains – their limbic systems – the seat of basic human emotion. Leadership and Management. References.
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