N2Growth Blog
NOVEMBER 4, 2010
Those of you familiar with this blog know that I’m generally a strong marketing advocate. That said, my typical pro-marketing position assumes that certain key fundamentals are in place to insure that the lunatics don’t somehow become in charge of the asylum.
Women on Business
JANUARY 17, 2011
The same principles apply to e-marketing: before rolling out a campaign to a large audience, test it on a small one. How does their e-marketing supplement their traditional marketing? Create a Benchmark Traditional direct marketing always uses a control piece as the benchmark, generally with an A/B split test.
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N2Growth Blog
NOVEMBER 16, 2010
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N2Growth Blog
APRIL 20, 2010
Avoid controversy, maintain a high likeability factor, consistently and proactively engage your customers, be a business of character that engenders trust and confidence with your target market(s), produce a quality product or service at a competitive price point, and provide great customer service.
N2Growth Blog
DECEMBER 1, 2010
The difference between the two aforementioned examples is that great leaders have mastered the art of finding the right message regardless of the medium, market, or constituency being addressed. Do you ever find yourself sitting back and marveling at those leaders who always seem to have the right thing to say?
Rich Gee Group
JANUARY 11, 2011
Restauranteurs, headhunters, lobbyists, fundraisers, public relations people, politicians, and journalists are the best super-connectors because it’s their job to know EVERYONE.&# This work by Rich Gee is licensed under a Creative Commons Attribution-NonCommercial-NoDerivs 3.0 Unported License. Unported License.
Women on Business
OCTOBER 27, 2012
Aside from toiling away in obscurity for the next twenty years writing the next great American novel while apologizing to your parents for throwing their money down the toilet on your education, communications graduates typically work in fields such as journalism, public relations, and advertising. Public Relations.
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