2009 Mass Marketing Operations Porter 
CO2
JANUARY 2, 2011
It seems that they are adapting their work from Micheal Porters 5 forces. Gary Cohen grew the company from two people to 2,200 employees Currently, he is Managing Partner of CO2 Partners, LCC, operating as an executive coach and consultant. They look at 9 Building Blocks that form the business canvas.
Harvard Business Review
FEBRUARY 14, 2012
Both are comments I got about my book, back in 2009, about setting direction, collaboratively. Facebook, KickStarter, Kiva, Twitter, and other companies thriving in the social era are operating by the rules of the Social Era. Most organizations operating today started when companies needed more operating capital.
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