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Siena by Car - "You Idiot"

Chris Brady

As my five and six year old can only handle so manysteps taken in the name of tourism, and since their appreciation for Gothicarchitecture and the history of Tuscany’s artists hasn’t quite reached fullmaturity, conserving their travel distance is a great strategy for extendingthe potential time for touring. Things wereworking out swimmingly.

Travel 87
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New Report: We're Not As Connected As We Think

Harvard Business Review

The full report is available as a free download and, to whet your appetite, here are some of its most striking findings: • Global connectedness declined sharply at the onset of the financial crisis from 2007-2009, and despite modest gains has yet to recapture its 2007 peak.

Report 15
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How Customers Come to Think of a Product as an Extension of Themselves

Harvard Business Review

Or consider Great Britain’s tourism campaign. Tropicana found this out in 2009, when it scrapped its iconic logo of a simple straw in an orange. So Coke decided to sell bottles and cans labeled with hundreds of common names. And consumers were invited to request their own customized cans. Sales turned around, rising 2.5

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The Brand Benefits of Places Like the Guinness Storehouse

Harvard Business Review

In fact, while the total tourism market in Amsterdam grew 19 percent from 2009 to 2014, the Heineken Experience grew 143 percent. This popularity has enabled Heineken to raise admission prices by more than 60 percent since 2009 and increase retail sales per capita by 100 percent from 2009 to 2014.

Brand 8
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As Hopelessness Sets In, Grexit May Be Inevitable

Harvard Business Review

The debt crisis has led to a recession, with output having contracted by more than a quarter since the crisis began in 2009. However, tourism and exports will get a boost. Five years of government expenditure cuts, higher taxes, private-sector retrenchments, and corporate bankruptcies have crushed the country’s people.

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What You Might Not Know About the Cuban Economy

Harvard Business Review

After 2009, the Cuban economy really didn’t recover. It has tourism—beach and sun and one of the communist world’s last Jurassic political systems—but the real asset is the brains of its people. To the extent that we can estimate, a third of the economy disappeared during this time and a slow recovery followed.

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Some Like It Odd: Some Unusual And Weird Jobs

HR Digest

In 2009, Queensland Tourism advertised for the best job in the world—to house-sit an island on the Great Barrier Reef. Job Description was to swim, snorkel, fish and record these daily activities based in a multi-million dollar villa with a humungous salary. It attracted a lot of applicants, and only one lucky winner.

Tourism 87