McDonald’s Has to Do More than Manipulate Its Stock Price
Harvard Business Review
MAY 14, 2015
A central plank of the plan is to “return $8 [billion] to $9 billion to shareholders in 2015 and to reach the top end of its three-year target of returning $18 billion to $20 billion to them by the end of 2016.” billion in buybacks in 2015 under its current board-authorized repurchase program. .”
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