Do Your Customers Actually Want a “Smart” Version of Your Product?
Harvard Business Review
AUGUST 8, 2017
Consider some of these numbers: In 2010, Ericsson set the bar for much of the subsequent IoT hype by predicting there would be 50 billion internet-connected devices by 2020. In 2012, an estimate of a trillion internet-connected devices (by 2015!) appeared in an IBM investor briefing.
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