Five Ways the Advertising Industry Is About to Transform
Harvard Business Review
NOVEMBER 18, 2013
Bottom line: sophisticated technologies will serve to complement and enhance the creative talents of humans by freeing up their time that has – to a great degree – been occupied by rote tasks such as completing insertion orders for ad buys. Projections put about 22% of all digital media being automated next year – up from just 4% in 2010.
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