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How CFOs Can Take the Long-Term View in a Short-Term Economy

Harvard Business Review

As head of the world’s largest asset manager, with $4.6 trillion in holdings, Fink in February sent a letter to the CEOs of all S&P 500 companies that essentially cut the Gordian knot of short-termism. In 2012, John Deere CEO Samuel Allen began releasing long-term, aspirational revenue targets for 2018.