How CFOs Can Take the Long-Term View in a Short-Term Economy
Harvard Business Review
MARCH 15, 2016
Some leadership teams have served as guiding examples of how to overturn short-termism and reorient their enterprise. In 2010, when Mark Bertolini, CEO of Aetna, began articulating a strategy to invest billions to transform from a health insurance company to a health care company, analysts grumbled. “Then get out of our stock.”
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