How CFOs Can Take the Long-Term View in a Short-Term Economy
Harvard Business Review
MARCH 15, 2016
trillion in holdings, Fink in February sent a letter to the CEOs of all S&P 500 companies that essentially cut the Gordian knot of short-termism. In 2010, when Mark Bertolini, CEO of Aetna, began articulating a strategy to invest billions to transform from a health insurance company to a health care company, analysts grumbled.
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