How to Compete Like the World’s Most Innovative Leaders
Skip Prichard
JULY 22, 2019
Bezos’ approach works especially well when the innovation requires overcoming a lot of market/demand uncertainty (will people buy it?) and Musk’s approach works well when there is a lot of technological uncertainty (can we build it?). “I 2010): 253-269. [6] and we like to stick to our knitting. v=HfnFeJlkfZE. [5]
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