Strategy Driven

MARCH 15, 2023

Use Data Efficiently A survey conducted with retailers suggests that 76% of them considered data-deduced shopper insights to improve their performance. Leverage customer trends and marketing forecasting to improve your advertising campaigns. You must be decisive, confident, transparent, and ready to take on a challenge head-on.

Retail 119

Retail Tips Succession Management 119

Skip Prichard

JULY 15, 2019

Yet even as we connect people and the world’s population rises 7 percent between 2010 and 2020, the number of working-age employees will actually decline in many industrialized nations. In fact, according to the school’s most recent survey, 60 percent of US households experienced at least one instance of “customer rage” in the past year.

How To 76

How To Middle Management Innovation Technology 76

Harvard Business Review

AUGUST 20, 2014

To do so, it had to come up with a brand of management all its own, centered around “people analytics,” a quantitative approach to hiring and operations. Earlier this year, Google’s SVP of People Operations, Laszlo Bock, wrote about its latest “people analytics” experiment.

IPO 14

IPO Management Engineering Innovation 14

Harvard Business Review

SEPTEMBER 28, 2012

A 2010 Mercer survey of about 3,000 companies found that same-sex benefits were offered by 72 percent of companies employing more than 20,000 people. The two decades that have followed have seen an increase in marketing and advertising to the LGBT market that Marketing firm Witeck-Combs estimated at $800 billion in 2011.

Advertising 15

Advertising Market Segmentation Diversity Chemicals 15

Harvard Business Review

JANUARY 31, 2014

This might sound like good news for advertisers, save for two important caveats. survey showed that as much as 40% of time watching TV is spent on such media multitasking activities, and it’s likely that this behavior has accelerated over the past three years. So what does all this mean for advertisers? A 2011 Nielsen Co.

Advertising 8

Advertising Brand Apparel Audience 8

Harvard Business Review

JULY 5, 2016

A survey of members of Tech London Advocates, an industry group, revealed that 87% opposed Brexit. billion in the rest of Europe over the period 2010-2015. Advertising, hiring and capital expenditures could be delayed until the dust settles, jeopardizing the growth models of many enterprises. The prognosis is not good.

Safe Harbor 8

Safe Harbor Industry Uncertainty Crisis 8

Miles Anthony Smith

NOVEMBER 7, 2019

In spite of being a small agency, they manage to have a blog read by over 25,000 people monthly, a weekly podcast series, e-books, e-learning classes, surveys, and more. Some companies haven’t used an agency because they believe no one knows their product and the reason for operating in their space as well as they do.

Marketing 105

Marketing Content Audience Brand 105