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Building Your Brand “Buddy the Elf” Style – Part 1 :: Women on.

Women on Business

For others, adults, Buddy was a “chemically imbalanced” adult man who thinks and dresses like an elf running around through the streets of New York City. Buddy is a human raised by elves, therefore, does he fall into the “human” or “elf” category? For some, say children (most likely his primary target audience), Buddy is an elf.

Brand 215
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Crisis Management Failures in Japan's Reactors and the BP Spill

Harvard Business Review

But, it also describes what happened after the April 20, 2010 explosion of the Deepwater Horizon oil rig in the Gulf of Mexico. Of course, such plans will have to adapt to actual events, but without a robust plan, "seat of the pants" crisis management won't work. Such analysis then has to be transformed into a response plan.

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80% of Companies Don’t Know If Their Products Contain Conflict Minerals

Harvard Business Review

We now have three years’ worth of reports in hand, and our analysis , published in the Academy of Management Journal, shows that giant multinational corporations often have little idea where their raw materials come from. It’s no wonder so many consumers have no idea where their favorite brands come from. stock markets.

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How to Know If a Spin-Off Will Succeed

Harvard Business Review

A 2010 meta-analysis detailed many of the different issues that make divestiture so hard to evaluate consistently. Conversely, the business may be an “unpolished diamond” that was neglected by its former management for too long and whose value is just waiting to be unlocked.

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How to (Gradually) Become a Different Company

Harvard Business Review

The US-based company used to be a diversified industrial group, with activities in all types of glass, chemicals, paints, optical materials, and biomedical systems. From our analysis of a number of core shifts and conversations with the CEOs who have undertaken them, we have drawn five keys to success: 1. Allow time and persevere.

Company 10
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How the BP Commission Dropped the Ball

Harvard Business Review

What failures of the BP board of directors and its senior management led to the explosion of the Deepwater Horizon rig in the Gulf of Mexico? We need a much broader and deeper understanding of the role of board and senior management in a large, complex corporation. It was not able to assess the failure of Cameron's blow-out preventer.)

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Top 10 Green Business Stories of 2011

Harvard Business Review

Ok, this one is cheating a bit, but on a fundamental level, the top themes in green business haven't actually changed too much ( see the 2010 list ). The best analysis of the resource scarcity mega-trend came from asset manager Jeremy Grantham. In June, the New York Times declared a warming world hostile to food production.