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Building Your Brand “Buddy the Elf” Style – Part 1 :: Women on.

Women on Business

For others, adults, Buddy was a “chemically imbalanced” adult man who thinks and dresses like an elf running around through the streets of New York City. Buddy is a human raised by elves, therefore, does he fall into the “human” or “elf” category? For some, say children (most likely his primary target audience), Buddy is an elf.

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How to Know If a Spin-Off Will Succeed

Harvard Business Review

A 2010 meta-analysis detailed many of the different issues that make divestiture so hard to evaluate consistently. The diverging fortunes of two recent spin-offs in the energy industry illustrate how financial markets value autonomy from the parent.

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Top 10 Green Business Stories of 2011

Harvard Business Review

Ok, this one is cheating a bit, but on a fundamental level, the top themes in green business haven't actually changed too much ( see the 2010 list ). The best analysis of the resource scarcity mega-trend came from asset manager Jeremy Grantham. Markets have a remarkable way of sorting the wheat from the chaff.

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80% of Companies Don’t Know If Their Products Contain Conflict Minerals

Harvard Business Review

We now have three years’ worth of reports in hand, and our analysis , published in the Academy of Management Journal, shows that giant multinational corporations often have little idea where their raw materials come from. stock markets. But are businesses any better informed than their customers? We wanted to find out.