Remove 2010 Remove Analysis Remove Chemicals Remove Technology
article thumbnail

Building Your Brand “Buddy the Elf” Style – Part 1 :: Women on.

Women on Business

For others, adults, Buddy was a “chemically imbalanced” adult man who thinks and dresses like an elf running around through the streets of New York City. Buddy is a human raised by elves, therefore, does he fall into the “human” or “elf” category? For some, say children (most likely his primary target audience), Buddy is an elf.

Brand 215
article thumbnail

How to (Gradually) Become a Different Company

Harvard Business Review

The US-based company used to be a diversified industrial group, with activities in all types of glass, chemicals, paints, optical materials, and biomedical systems. From our analysis of a number of core shifts and conversations with the CEOs who have undertaken them, we have drawn five keys to success: 1. Allow time and persevere.

Company 10
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Crisis Management Failures in Japan's Reactors and the BP Spill

Harvard Business Review

A potentially catastrophic technological problem, an incomplete crisis response plan, misleading early information, divided private and public authority, ineffective initial actions. But, it also describes what happened after the April 20, 2010 explosion of the Deepwater Horizon oil rig in the Gulf of Mexico.

article thumbnail

Top 10 Green Business Stories of 2011

Harvard Business Review

Ok, this one is cheating a bit, but on a fundamental level, the top themes in green business haven't actually changed too much ( see the 2010 list ). From relentless demand for resources to bamboo-like 9% growth to vicious competition for the technologies and industries of the future, China will be the big story for a long time.