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Lessons from the Best Global Brands 2010: Building trust and.

Strategy Driven

Figure 1: The Interbrand Best 100 Global Brands 2010 A look at two brands’ performances from this year’s table offers insight into how brands can navigate today’s marketplace. subprime mortgages, instead doing business the old-fashioned way, with 80 percent of revenues derived from retail banking.

Brand 64
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What Every Executive Should Learn from Wal-Mart's Mistakes

Harvard Business Review

The New York Times exposed the international retail giant's history of bribing Mexican government officials in order to dominate that market. Boards of Directors must express their commitment to a zero-tolerance policy toward corruption in the form of a formal Codes of Ethics or Conduct. Commit to zero tolerance and say so.