2010 Apparel Marketing Merchandising 
Harvard Business Review
JANUARY 27, 2012
While GILT and its rivals sell across verticals (apparel, home, travel, kids, local), OKL deals in just one big one: home. Like Bag Borrow or Steal (another rental player), RTR enables time-sharing of merchandise. In GILT's wake, there followed a host of competitors (RueLaLa, Ideeli). Talk about the democratization of high fashion.
Harvard Business Review
JUNE 1, 2015
” So in 2010, after a successful 18-year-career in high-tech PR, she quit her job to launch Stripedshirt , a company selling fashionable, feminine shirts in team colors. The first was about inventory, which is especially hard in apparel. She’d dutifully don a Red Sox jersey, but she’d quietly seethe. What went wrong?
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