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How Big Data Brings Marketing and Finance Together

Harvard Business Review

Rajamannar involved finance early. To spearhead analytic efforts, he assigned a finance person – who was already embedded in marketing – to create an ROI evaluation framework and integrated her deeper into the marketing function. MasterCard had always been a data-driven organization. Inside Intel. The result has been transformational.

Finance 13
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The Irish Banking Crisis: A Parable

Harvard Business Review

Umair Haque Blogs Umair Haque On: Global business , Competition , Economy The Irish Banking Crisis: A Parable 4:33 PM Monday November 29, 2010 | Comments () Email Tweet This Post to Facebook Share on LinkedIn Print Once upon a time, there was a country where bankers disappeared. And thats exactly the role that pubs began to play.

Banking 15
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Artisans Must Balance the Books

Harvard Business Review

The Conversation Blogs The Conversation Artisans Must Balance the Books 8:12 AM Tuesday November 23, 2010 by Ndubuisi Ekekwe | Comments () Email Tweet This Post to Facebook Share on LinkedIn Print The boy was 11 years old when his father took him to live with a kinsman, a businessman with many shops in Lagos, Nigeria.

Books 14
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Social Media Influence | N2Growth Blog

N2Growth Blog

Validating proof of concept around social media ROI is a discussion that may have had a bit of relevance 24 months ago, but unless you’ve been stranded on a desert island for the last couple of years you know that numerous case studies abound which validate social media beyond any reasonable doubt. What more proof does one need?

Media 407
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The Right CEO Personality for Process Improvement

Harvard Business Review

Comments The Right CEO Personality for Process Improvement I recently argued that in industries such as distribution and logistics (Amazon, FedEx, UPS), process manufacturing (Exxon), insurance (Aetna), restaurants (McDonalds), and retail banking (Bank of America, Citibank, Wells Fargo), continuous process improvement is essential.

Process 15
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How to Become a Successful Freelancer

Harvard Business Review

Find an accountant who can help you set up your finances and make tax filing easier. Case Study #1: Get your ducks in a row first. With help from those professionals, she established an S Corporation , got an employer identification number from the IRS , opened a business bank account, and set up payroll with Gusto.

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Making Room for Reflection Is a Strategic Imperative

Harvard Business Review

Umair Haque Blogs Umair Haque On: Global business , Competition , Economy Making Room for Reflection Is a Strategic Imperative 11:52 AM Wednesday November 24, 2010 | Comments () Email Tweet This Post to Facebook Share on LinkedIn Print Business is, above all, busy. And maybe its too busy. Lets face it. But you might get a tiny bit closer.