Harvard Business Review

JULY 17, 2014

When Raja Rajamannar became CMO of MasterCard Worldwide in 2013, he moved quickly to transform how the credit card giant measures marketing. But the real power and full potential of data was not being fully realized by marketing. As an ingredient brand, Intel often struggled to link marketing to P&L impact. Inside Intel.

Finance 13

Finance Marketing P&L ROI 13

Harvard Business Review

NOVEMBER 29, 2010

Umair Haque Blogs Umair Haque On: Global business , Competition , Economy The Irish Banking Crisis: A Parable 4:33 PM Monday November 29, 2010 | Comments () Email Tweet This Post to Facebook Share on LinkedIn Print Once upon a time, there was a country where bankers disappeared. And thats exactly the role that pubs began to play.

Banking 15

Banking Crisis Merton Guidelines 15

N2Growth Blog

JUNE 11, 2010

Validating proof of concept around social media ROI is a discussion that may have had a bit of relevance 24 months ago, but unless you’ve been stranded on a desert island for the last couple of years you know that numerous case studies abound which validate social media beyond any reasonable doubt.

Media 407

Media Influence Blog Real Estate 407

Harvard Business Review

NOVEMBER 23, 2010

The Conversation Blogs The Conversation Artisans Must Balance the Books 8:12 AM Tuesday November 23, 2010 by Ndubuisi Ekekwe | Comments () Email Tweet This Post to Facebook Share on LinkedIn Print The boy was 11 years old when his father took him to live with a kinsman, a businessman with many shops in Lagos, Nigeria.

Books 14

Books Guidelines Banking Telecommunications 14

Harvard Business Review

JUNE 26, 2014

My colleague Benjamin Mazzotta and I have been studying the costs of cash across a wide range of countries: U.S., offers an interesting case study in what happens when only about a third of all transactions are conducted using cash payments. Such government safety net programs kept some 25 million people out of poverty in 2010.

Cost 8

Cost Transportation Banking Retail 8

Harvard Business Review

NOVEMBER 23, 2010

For example, marketing optimizes its activities for its own benefit and the sales and customer service functions do likewise. The end-to-end process of customer acquisition and retention — getting rid of duplicate activities and information across marketing, sales and customer service — isnt touched.

Process 15

Process CEO Insurance Banking 15

Harvard Business Review

JULY 20, 2016

Horowitz suggests asking your fellow freelancers what the market is like for your skills and what their rates are. When you’ve got the above logistics sorted out, it’s time to “transition to the active marketing stage,” says Horowitz. Case Study #1: Get your ducks in a row first. Get the word out.

Succession 8

Succession How To Consultative Project 8