Lessons from the Best Global Brands 2010: Building trust and.
Strategy Driven
NOVEMBER 1, 2010
Figure 1: The Interbrand Best 100 Global Brands 2010 A look at two brands’ performances from this year’s table offers insight into how brands can navigate today’s marketplace. subprime mortgages, instead doing business the old-fashioned way, with 80 percent of revenues derived from retail banking. and Latin America.
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