2010 Beyer Execution Marketing 
Harvard Business Review
NOVEMBER 7, 2011
But for most rising executives, leading successfully in global markets is easier said than done. She described some of the common traps that new leaders working in overseas markets can fall into: The Mirror Trap. In essence, Nestle Japan acted like a local provider in a local market.
Harvard Business Review
MAY 10, 2011
On the other hand, millions of bottles of products have had to be taken off the market — products that all promise the brand of trust — from baby medicine to Rolaids to the flagship product Tylenol. Saj-nicole Joni , chief executive of Cambridge International Group, is a confidential advisor to CEOs and top executives worldwide.
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