2010 Blue Ocean Strategy Brand Development 
Rajesh Setty
DECEMBER 4, 2008
We had offshored our development team but when we did a rightshoring exercise, we found that a dual-shore approach works better. In the interim we might also look at piloting an Affiliate Marketing Strategy. Co-branding , of course is an out-of-the-box feature. © 2005 - 2010 Rajesh Setty Podcast Powered by podPress (v8.8)
N2Growth Blog
OCTOBER 7, 2010
So the list that follows is my ranking of the Top 10 Speakers from World Business Forum 2010 as well as my logic behind the rankings. Whether constructing, deconstructing, or smashing brands, Martin’s understanding of branding goes far deeper than the tired noise you typically hear from brand agencies.
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