2010 Blue Ocean Strategy Marketing Strategy 
CEO Blog
NOVEMBER 19, 2010
CEO Blog - Time Leadership Friday, November 19, 2010 Mostly Links and Random Thoughts Today, I thought I would change it up a bit an just do a few links to content that might interest. I had feedback that my blog was turning into just a book review blog. I am feeling optimistic today. My health hint for the day is to smile.
CO2
JANUARY 2, 2011
Strategy : In this chapter they look at the business model environment: context, design drivers, and constraints. These are: Customer Segments – An organization serves one or several customer segments. It seems that they are adapting their work from Micheal Porters 5 forces. This final chapter puts it all together. John Sullivan FORA.tv
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Harvard Business Review
NOVEMBER 14, 2011
In The Innovator's Dilemma , he looked at why companies struggle to deal with radical innovation in their markets. Kim and Renée Maubourgne, the authors of Blue Ocean Strategy , have influenced companies, not-for-profits and national governments around the world.
Rajesh Setty
DECEMBER 4, 2008
Apart from using PPC (pay-per-click) and CPE (cost-per-engagement) based advertisements to jump-start adoption, we have engaged some experts to work on social media marketing. We will pursue a global channel strategy after we complete our I18N project. In the interim we might also look at piloting an Affiliate Marketing Strategy.
N2Growth Blog
OCTOBER 7, 2010
So the list that follows is my ranking of the Top 10 Speakers from World Business Forum 2010 as well as my logic behind the rankings. Renee Mauborgne - Co-author of Blue Ocean Strategy , Renee offered great insights on creating demand, most particularly on creating consumer demand where little or none previously existed.
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