P&G Innovates on Razor-Thin Margins
Harvard Business Review
APRIL 16, 2012
Gillette (now a brand of P&G), reportedly has had a U.S. But that is not the story in developing markets, where these top-of-the-line products don't fare nearly as well. The result was the Gillette Guard , perhaps the most significant departure from its traditional product development in Gillette's history.
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