2010, Brand, Kahneman and Survey

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2010

Brand

Kahneman

Survey

After a Blizzard, What's a Fair Price for a Shovel?

Harvard Business Review

FEBRUARY 11, 2013

I was surprised at the responses to my survey question. I then followed-up by asking survey-takers how they'd feel if "two guys" set up shop in a parking lot and sold shovels at a high market-clearing price. On the surface, these results don't appear to synch with those reported by Daniel Kahneman, Jack L.

Price

Price Kahneman Survey Constraint

Ethical Consumerism Isn’t Dead, It Just Needs Better Marketing

Harvard Business Review

JANUARY 12, 2015

This pessimistic stance stems primarily from the lower sales of ethical brands. “If consumers cared about moral issues,” the argument goes, “then companies and brands that did the right thing would have a larger market share. So, for now we are stuck with hoping that consumers will drive change.

Ethics

Ethics Marketing Brand Morale

Leadership Digital

After a Blizzard, What's a Fair Price for a Shovel?

Ethical Consumerism Isn’t Dead, It Just Needs Better Marketing

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