Creating Michelin-star Quality for the Masses
Harvard Business Review
DECEMBER 7, 2010
In Italy, as in the rest of Europe, the up-market restaurant business is a tough one. According to the 2010 Michelin Guide, there are 229 one-star, 37 two-star, and as many as six three-star restaurants in Italy. By designing a two-dimensional business model, Oldani succeeds in offering customers great value at an affordable price.
Let's personalize your content