Capturing the Innovation Mindset at Bally Technologies
Harvard Business Review
OCTOBER 4, 2013
It increased R&D spending from 7-8% of revenue before 2009 to 11-12% of revenue starting in 2010, and maximized the return on that increased investment. Once a technology prototype has been focus-group tested and a viable business model is established, it is handed over to a new product development team in the mainline business units.
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