The Company Outsmarting Big Pharma in Africa
Harvard Business Review
AUGUST 17, 2012
Cipla, an India-based producer of low cost antiretroviral drugs (ARVs) is one of the biggest success stories in the pharma industry. What's more, these are markets that traditional developed market firms are increasingly targeting for their own growth goals. and other traditionally developed markets. laç Ticaret Anonim ?irketi
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