P&G Innovates on Razor-Thin Margins
Harvard Business Review
APRIL 16, 2012
Third, P&G didn't stop at an India-tailored product, but built an India-tailored business model. All manufacturing is done locally to further control production and supply chain costs, resulting in razors and blade cartridges selling for 15 and 5 rupees , respectively (or about $0.30
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