The Problem with Groupon's Business Model
Harvard Business Review
JULY 13, 2011
billion to Google just a few short months ago, in November of 2010. The smart money went along, with Groupon valued at $15-20 billion, according to some observers anticipating rich pickings in the IPO-to-come. Using this analysis, Groupon's business model would rank 36 out of a possible maximum of 70. But not so fast.
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