Businesses Serving the Poor Need to Get Over Their Unease About Profit
Harvard Business Review
JUNE 13, 2012
But even more so, I believe that deep down, managers and executives feel that getting by on razor-thin margins is the morally correct way to do business among the poor. The microfinance industry is a rare D and E success story. Prahalad's brilliance and persuasiveness certainly had something to do with it.
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