Harvard Business Review

APRIL 27, 2011

Now information flows in many directions, consumer touch points have multiplied, and the old, one-size-fits-all approach has given way to precision marketing and one-to-one communications. Develop content that is "Liquid and Linked." Today the only place that approach still works is on Mad Men.

Marketing 18

Marketing Content Brand Metrics 18

Rajesh Setty

DECEMBER 14, 2011

First, Dr. Liz Alexander Bio: Dr. Liz Alexander establishes executives as thought leaders by exposing them to the seven-step process she developed from 25 years as a successful nonfiction author and book consultant. LA: Look at the context in which business is operating these days. She was happy answer a few questions on the topic.

Leadership 58

Leadership Long-term Innovation Audience 58

Miles Anthony Smith

NOVEMBER 7, 2019

65 Content Marketers List the 44 Content Marketing Agencies Crushing It (Plus 70 Tips & 78 Myths Dispelled) ​Digital marketing is becoming harder to ignore as we now live in a world of internet ubiquity. Click "READ MORE" to see the 44 content marketing agencies and 70 related tips from the experts!

Marketing 105

Marketing Content Audience Brand 105

Harvard Business Review

APRIL 29, 2015

MedStar operated nine hospitals, but realized that its long-held objective of increasing revenue and profits at those venues was unsustainable, given the outcries over runaway medical costs. Doing that required developing a new business model in which MedStar would get paid to keep patients well. billion in 2010 to $4.9

Strategy 8

Strategy Long-term Health Care Insurance 8