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What to Do When Your Future Strategy Clashes with Your Present

Harvard Business Review

From time to time, the basis of competition in an industry shifts so dramatically that shifting with it requires a new long-term vision that calls for the organization to do things it never would have done in the past. Doing that required developing a new business model in which MedStar would get paid to keep patients well.

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44 Content Marketing Agencies Defined by 65 Marketers

Miles Anthony Smith

According to Forbes , “Content marketing is a marketing technique of creating and distributing valuable, relevant and consistent content to attract and acquire a clearly defined audience – with the objective of driving profitable customer action.” It grows sales. Then once you’ve earned their trust, they are all in.

Marketing 105