Remove 2010 Remove Business Objectives Remove EVA Remove Short-term
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44 Content Marketing Agencies Defined by 65 Marketers

Miles Anthony Smith

It has a lower cost-per-lead-acquisition than paid traffic when viewed over the long-term (2+ years). The truth of the matter is, businesses need to understand the channels their audience is on and want to consume content on and do a good job there. Instead, focus on long tail terms that are relevant to your audience but attainable.

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