Harvard Business Review

APRIL 27, 2011

Now information flows in many directions, consumer touch points have multiplied, and the old, one-size-fits-all approach has given way to precision marketing and one-to-one communications. Similarly, "linked" content is content that is linked to our brand strategies and our business objectives.

Marketing 18

Marketing Content Brand Metrics 18

Rajesh Setty

DECEMBER 14, 2011

It’s so much easier and quicker – in terms of having something to say that others want or need to hear – to be derivative, to take someone else’s thoughts and market them; to be a re-packager rather than an innovator. LA: Look at the context in which business is operating these days.

Leadership 58

Leadership Long-term Innovation Audience 58

Miles Anthony Smith

NOVEMBER 7, 2019

65 Content Marketers List the 44 Content Marketing Agencies Crushing It (Plus 70 Tips & 78 Myths Dispelled) ​Digital marketing is becoming harder to ignore as we now live in a world of internet ubiquity. Click "READ MORE" to see the 44 content marketing agencies and 70 related tips from the experts!

Marketing 105

Marketing Content Audience Brand 105

Harvard Business Review

APRIL 29, 2015

Drawing on a powerful tool from the finance world, they conceived of those collections operating as portfolios — each with a specific business objective and time horizon. Those three business portfolios are: The future state portfolio. area health care market has indeed shifted. billion in 2010 to $4.9

Strategy 8

Strategy Long-term Health Care Insurance 8