Harvard Business Review

APRIL 27, 2011

It could be a comment, a "like," uploading a photo or video or passing content onto their networks. Similarly, "linked" content is content that is linked to our brand strategies and our business objectives. Be a facilitator who manages communities, not a director who tries to control them.

Marketing 18

Marketing Content Brand Metrics 18

Harvard Business Review

APRIL 29, 2015

Drawing on a powerful tool from the finance world, they conceived of those collections operating as portfolios — each with a specific business objective and time horizon. Those three business portfolios are: The future state portfolio. billion in 2010 to $4.9

Strategy 8

Strategy Long-term Health Care Insurance 8

Miles Anthony Smith

NOVEMBER 7, 2019

They somehow manage to engage with their audience consistently by constantly putting out articles, infographics, or anything of value, not just in content marketing but also in sales. Nemorin They make great content stories using the medium of the moment, video. 3) That your intern can manage your content strategy.

Marketing 105

Marketing Content Audience Brand 105