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What to Do When Your Future Strategy Clashes with Your Present

Harvard Business Review

From time to time, the basis of competition in an industry shifts so dramatically that shifting with it requires a new long-term vision that calls for the organization to do things it never would have done in the past. Connecting Three Different Business Portfolios. Those three business portfolios are: The future state portfolio.

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44 Content Marketing Agencies Defined by 65 Marketers

Miles Anthony Smith

It has a lower cost-per-lead-acquisition than paid traffic when viewed over the long-term (2+ years). Some companies haven’t used an agency because they believe no one knows their product and the reason for operating in their space as well as they do. It grows sales. Then once you’ve earned their trust, they are all in.

Marketing 105