Engaging Leader

FEBRUARY 18, 2014

The term “gamification” gained popularity in 2010; by the end of 2012, it had reached mega-trend status. For decades, video games had demonstrated phenomenal power in engaging the focus of people of all ages. The term “gamification” gained popularity in 2010; by the end of 2012, it had reached mega-trend status.

McClelland 159

McClelland Arkes Business Objectives Maslow 159

Harvard Business Review

APRIL 29, 2015

MedStar operated nine hospitals, but realized that its long-held objective of increasing revenue and profits at those venues was unsustainable, given the outcries over runaway medical costs. These new ventures would operate separately from the core hospital assets and would compete in new ways in the health care marketplace.

Strategy 8

Strategy Long-term Health Care Insurance 8

Miles Anthony Smith

NOVEMBER 7, 2019

Nemorin They make great content stories using the medium of the moment, video. Some companies haven’t used an agency because they believe no one knows their product and the reason for operating in their space as well as they do. Joanna Carter Consider content that is beyond the text, such as videos, social posts, or infographics.

Marketing 105

Marketing Content Audience Brand 105