How Retailers Can Appeal to Lower-Income Shoppers
Harvard Business Review
NOVEMBER 21, 2011
This blog post is part of the HBR Online Forum The Future of Retail. Retailers face several challenges as they enter the 2011 holiday season. Gas prices have risen 90% from 2008 to 2010, leaving consumers with $160 billion less spending money per year. Unemployment remains high. cost per meal) or at an individual unit level.
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