Creating Michelin-star Quality for the Masses
Harvard Business Review
DECEMBER 7, 2010
It's a common assumption that offering more features or developing high-quality products and services is expensive, and that the products of these labors can command premiums. According to the 2010 Michelin Guide, there are 229 one-star, 37 two-star, and as many as six three-star restaurants in Italy.
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