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Why We Need Heretical, Holistic Green Thinking

Harvard Business Review

What the company's evangelical founder Shai Agassi gets — whether or not Better Place ultimately prevails — is that green solutions to the world's dirty problems will only work if they are integrated parts of thoughtfully devised systems. David Struhs, of C3, similarly highlighted this holistic perspective.

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The Comprehensive Business Case for Sustainability

Harvard Business Review

For example, Bunge, an agribusiness firm, reported a $56 million quarterly loss in its sugar and bioenergy segments due to drought in 2010. billion in mining projects since 2010. Fostering innovation. Investing in sustainability is not only a risk management tool; it can also drive innovation.