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A simple cure for the Buzzword Bingo | Rajesh Setty

Rajesh Setty

DECEMBER 4, 2008

We decided to avoid CPM (cost-per-impression) based advertising as it is difficult to measure the ROI. As far as the stage of the company, we are currently bootstrapped and we are thinking of either a seed round via convertible notes. © 2005 - 2010 Rajesh Setty Podcast Powered by podPress (v8.8)

Blue Ocean Strategy 30
Blue Ocean Strategy CPM Licensing Open-book 30
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Who Rules the Web Now?

Harvard Business Review

FEBRUARY 22, 2011

So, here goes: Only five years ago, the superpowers of the web looked and acted like Big Media companies. In a supposedly democratizing medium, the power of leading online companies has only become more concentrated. These are tech companies. They're out to kill the cost-per-thousand or CPM-based ad sales model.

CPA 15
CPA CPM Advertising Disintermediation 15
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