Harvard Business Review

SEPTEMBER 21, 2011

Smartphone sales in 2011 are estimated to reach 468 million units, a 57% increase over 2010. While the idea of reaching out to consumers via smartphone apps is clearly not new, companies have been stubbornly hesitant to embrace app technologies. In those days, incumbent companies were stuck in preweb ways of thinking.

Brand 11

Brand B2C Market Segmentation Travel 11

Harvard Business Review

MAY 24, 2012

Take, for example, the issue of economic development. A hybrid approach is exemplified by startup Frogtek, which develops software for local shopkeepers in emerging markets to more efficiently track their inventory, leading to better purchasing decisions and greater profits.

Entrepreneur 15

Entrepreneur Microfinance Market Segmentation Incubator 15

Harvard Business Review

JULY 25, 2013

Holden didn''t anticipate that the Indian automobile market would grow by over 500% over the next 10 years: India''s car sales shot up from 518,000 units in 2000 to 2.8 million in 2010, making it the world''s sixth largest car market. What do equity analysts say, especially those who follow local companies?

Marketing 8

Marketing Market Segmentation Merchandising B2B 8

Harvard Business Review

DECEMBER 22, 2010

Given that companies are putting more than $14 billion a year into charitable causes, measuring results and ensuring real social impact should be important goals. As Nike's Senior Portfolio Manager Adam Day says, "The global development sector had overlooked the enormous potential of investing in adolescent girls to reduce global poverty.

Core Competence 15

Core Competence Market Segmentation Globalization Reputation 15

Harvard Business Review

MARCH 9, 2011

Based on surveys my colleagues at Gartner and I have conducted over the past several years, mainstream adopters of IT solutions across a widening array of market segments are rapidly gaining confidence in the use of open source software, with many now stressing its valuable features more than its risks. Source: Gartner.

Software 15

Software Tips Survey Licensing 15

Harvard Business Review

MARCH 22, 2011

Ned Barnholt is the former CEO of Agilent Technologies, the measurement company, and these days he's one of the more respected executives in Silicon Valley. To launch HP's big new businesses, the company's managers took rigorously logical steps. They then researched and analyzed the markets, segmented them, and developed products.

Ries 11

Ries Agility Market Segmentation Christensen 11

Harvard Business Review

SEPTEMBER 7, 2018

In 2010, Google rocked the $60 billion broadband industry by announcing plans to deploy fiber-based home internet service, offering connections up to a gigabit per second — 100 times faster than average speeds at the time. Fiber investments by former telephone companies have accelerated or restarted. PM Images/Getty Images.

Succession 8

Succession Construction Short-term Long-term 8