2010 Company Leadership Market Segmentation 
CO2
JANUARY 2, 2011
These are: Customer Segments – An organization serves one or several customer segments. Gary Cohen grew the company from two people to 2,200 employees Currently, he is Managing Partner of CO2 Partners, LCC, operating as an executive coach and consultant. They look at 9 Building Blocks that form the business canvas.
Harvard Business Review
APRIL 22, 2011
If your company had just announced a 27% increase in revenues in this market, you'd probably be quite happy. And you'd think the market would be, too. Like many other companies that have a core product line, Google is struggling to find its next market. Giddy even. But, for Google, analysts seem decidedly unhappy.
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