Women on Business

JANUARY 11, 2011

According to author and thought leader Simon Sinek, people buy the “why.” While most companies explain that they make great products, Apple is unique in that they begin by telling the consumer “ why ” they make their products. By Maribeth Kuzmeski Why do people do business with you? Many times it doesn’t seem clearly defined.

Press Release 167

Press Release Discount PR Marketing Strategy 167

Harvard Business Review

AUGUST 21, 2018

Simon McGill/Getty Images. Yet, time and again, they have struggled to innovate with new and disruptive technologies. Clayton Christensen and others argue that an incumbent’s failure has little to do with the newness or complexity of the technology. In theory, investor incentives align with what is good for the firm.

Innovation 10

Innovation Company Marketing Christensen 10

CoachStation

MARCH 7, 2016

If you have not had the opportunity to view or read any of Simon Sinek’s material regarding marketing and to ‘ Start with Why ‘, I highly recommend you spend a few minutes doing so. What – This is what the company does to fulfill that core belief. Sounds simple, but what Sinek found is that most companies do their marketing backwards.

Self-aware 146

Self-aware Ethics Tools Finance 146

Women on Business

DECEMBER 20, 2012

Guest Post By: Andrea Simon, PhD., president of Simon Associates Management Consultants. As a female entrepreneur who has built a successful company over the past decade, I forced myself to look even further ahead and determine what might be coming, not just in 2013 but in the next five years or so. As of 2010, only 2.4%

Trends 265

Trends Power Simon Real Estate 265

Harvard Business Review

JULY 17, 2015

Some executives may be reluctant to admit – perhaps for sentimental or political reasons — that their brand is sucking out more value from the company than it creates. There may have been another business that they could have started, utilizing the company’s assets (real estate, technology, staff, etc.)

Brand 8

Brand Merchandising Retail Real Estate 8

Harvard Business Review

MAY 19, 2016

The experiences of global beauty company Coty Inc., In 2010, Coty was rapidly expanding through acquisitions and internal growth and needed to align, integrate, and further accelerate improvements in its supply chain. The company’s Supply Chain Leadership Team had seen the pace of change for its group began to plateau. .”

Supply Chain 9

Supply Chain Kotter Critical Success Factor Learning-by-Doing 9

Harvard Business Review

MAY 31, 2011

President Pratibha Patil has even declared 2010-2020 as India's " Decade of Innovation." Biocon is one Indian company that is adapting well to this new global reality by embracing a polycentric innovation model. Many Indian companies we interact with confuse invention and innovation.

Shaw 13

Shaw Globalization Innovation Entrepreneur 13