2010 Conference COO Marketing 
Roundtable Talk
NOVEMBER 17, 2010
It’s the thing that happens to get the product to market” Mitch Joel @mitchjoel / Author and marketing guru / In a nutshell: It’s time for Leadership 3.0… Before building community you need to build engagement.” “If your product or service sucks; social media, marketing or management won’t save you.”
Harvard Business Review
APRIL 30, 2014
In a marketing pitch, you’re telling the story about your idea. Consider the following examples: In December 2010, Facebook COO Sheryl Sandberg took to the TED stage to talk about “Why we have too few women leaders.” In a business presentation, you’re telling the story behind your campaign, company, or product.
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