2010 Conference Fixed Costs Management 
Harvard Business Review
JULY 27, 2017
To fill the void and build such a new BMW startup unit, Gimmy partnered with an experienced innovation manager from BMW, Matthias Meyer. Among the 30 top companies in seven of the largest industries, almost half had a VC-fueled accelerator in 2015, up from just 2% in 2010.
Harvard Business Review
JANUARY 5, 2017
” During the volcanic ash crisis of 2010, what it offered wasn’t prize-winning stories about the roots of the eruption or its health implications, but an app (Hitchhiker’s Central) that allowed readers to share travel plans and offer rides to each other. Fixed costs have always been central to the economics of media.
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