P&G Innovates on Razor-Thin Margins
Harvard Business Review
APRIL 16, 2012
But that is not the story in developing markets, where these top-of-the-line products don't fare nearly as well. Second, P&G leveraged these insights — and its world-class design capabilities — to develop, from a blank sheet, a new shaving tool to meet the specific needs of this consumer. He is a consultant at L.E.K.
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