Capturing the Innovation Mindset at Bally Technologies
Harvard Business Review
OCTOBER 4, 2013
Bally Technologies , a leading provider of gaming systems for casinos, has earned more than 60 awards for innovation in just the last four years. It increased R&D spending from 7-8% of revenue before 2009 to 11-12% of revenue starting in 2010, and maximized the return on that increased investment. How did Bally Technologies do it?
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